Gradual bedtime shifting
Start bedtime when your baby naturally falls asleep, then move it earlier in 15-minute steps.
Protest Least
For babies 4–12 months
The 7-night plan for babies who wake every 1–3 hours.The 7-night plan for babies who only fall asleep feeding.The 7-night plan for babies who wake the moment they’re put down.
A gentle, step-by-step plan for 4–12 month olds. Pick the approach that fits your family, follow tonight’s steps on your phone, and help your baby sleep longer stretches in their own crib.
- 30-day money-back guarantee
- Built for 4–12 months
- Follows AAP safe-sleep guidance
Tonight’s steps + timers
Night 1 of 7Tonight with Theo
Bedtime7:15 p.m.Routine starts6:55
Tonight, do this1Feed at the start of the routine2Into the crib drowsy but awake3Check-ins at 3 → 5 → 10 min
Start bedtime
The 3 a.m. loop
If your nights look like this, you’re in good company.
- 11:15 p.m.
The crib transfer that wakes them the second they land.
- 12:05 a.m.
Bouncing on the ball for thirty minutes.
- 1:50 a.m.
Feeding back to sleep. Again. Every two hours.
- 1:45 p.m.
The nap that ends at 45 minutes, every time.
None of this means you did something wrong.
Your baby just hasn’t learned this skill yet.
Try it · 30 seconds
Preview your baby’s schedule
Three questions. You’ll see a suggested bedtime window and wake windows for your baby’s age.
Your baby’s suggested schedule shows up here once you’ve answered all three.
Your approach
Pick the one that fits your family
No “cry it out” requirement
Each option shows, honestly, how much protest to expect. Your plan adapts to the one you choose.
Stay-in-the-room fading
You stay close, then move your chair a little farther each night: beside the crib, mid-room, doorway.
Protest Some
Timed check-ins
FastestShort, calm check-ins on a timer that lengthens each night. The fastest route, with the most protest.
Protest Most
Your 7 nights
One small step each night. The moon fills as you go.
- Night 1 Set the new bedtime routine
- Night 2 Same routine, same response
- Night 3 Check progress, make small adjustments
- Night 4 Hold steady through the middle nights
- Night 5 Fine-tune daytime wake windows
- Night 6 Handle early wakes and short naps
- Night 7 Lock it in for naps and travel
The method, in plain language
A 2016 randomized trial of 43 babies found two of these methods helped babies fall asleep faster, with no difference in attachment at 12 months.
A 5-year follow-up of an infant sleep trial found no differences in children’s emotional or behavioral health, or in parent–child relationships.
Seven Nights
$129
One time · lifetime access- Your personalized 7-night plan
- About 25 short lessons, captioned
- Bedtime Mode: tonight’s steps and timers
- Night logger and 30-second morning check-ins
- The 2 a.m. helper
- A printable one-page plan
30-day money-back guarantee. Ask within 30 days for a full refund. No questions.
Questions
What parents ask before Night 1
Is Seven Nights right for my baby?
It’s built for healthy babies 4–12 months old (adjusted age if born early) who are gaining weight well. Talk to your pediatrician first if your baby is under 4 months, isn’t gaining weight well, snores loudly or pauses in breathing, is sick right now, or your doctor has said to keep night feeds. The plan asks these questions before it starts.
Will my baby cry?
Probably some. Learning a new way to fall asleep usually brings some protest. You choose how much: gradual bedtime shifting has the least, timed check-ins the most. With every approach you stay involved and respond to your baby. There’s no “cry it out.”
Can I still do night feeds?
Yes. The plan doesn’t drop night feeds on its own. If you want to reduce them, it helps you decide with your pediatrician first, then goes gradually. A feed that’s part of falling asleep can move earlier in the bedtime routine.
What if my baby is sick or teething?
Pause. Tell the morning check-in your baby is sick and the plan waits while you comfort them and call your pediatrician if needed. A lesson covers how to restart once they’re well, and your progress is saved.
Does it help naps?
Nights come first. Night 7 covers carrying the new routine into naps and travel. For crib naps, short naps and nap schedules by age, there’s the optional Nap Fix add-on ($29) at checkout.
We room-share. Does it still work?
Yes. A crib in your room is the safe-sleep default, and there’s a lesson for doing the plan when you share a room. If your baby sleeps in your bed now, the plan adds a step to move them to their own crib first.
What about twins?
The plan is built from one baby’s answers. If your twins are on a similar schedule, you can follow it for both. There’s a lesson on splitting nights between two caregivers.
What if nothing changes by Night 4?
The middle nights can feel harder before they feel easier. Your 30-second morning check-ins show the trend, the plan tells you when to hold steady and what to adjust, and you can switch approaches any time. If it isn’t working for you, the 30-day money-back guarantee still applies.
How long do I have access?
For life. It’s one payment of $129 with no subscription. Everything works on your phone, and you sign in with an email link, so there’s no password to remember at 2 a.m.
Night 1 can be tonight.
Take the 2-minute quiz, get your plan, and follow tonight’s steps on your phone.
30-day money-back guarantee. Ask within 30 days for a full refund. No questions.